Things that make you go hmmm
This week I read a story about Astronomers finding a new, free-floating planet (PSO J318.5-22). What I loved about this story is that the planet defies the definition of a planet, as it does not orbit a star. It’s something that shouldn’t exist, or at least something that exists outside the current astronomical framework.
It’s funny how you grow up being taught what is right and how things should work. While knowledge and understanding are good, they can also be limiting. When you just know something should not work, it becomes easy to accept that and move on. It can be a real innovation killer.
Occasionally, something new, different, and sometimes even inconsequential comes around and makes a big difference. Think about Apple’s iTunes. It was created merely as a means to sell iPods. Critics said it would never work. But, it created a paradigm shift in how people consumed and purchased music and video content. Now it is one of the fastest growing businesses within Apple.
Or, think about Twitter. An idea for a microblogging service to send text messages to a group of friends. Now news is reported via tweets, and social media of all types use hashtags to create communities and generate buzz. Something that should have been almost nothing has become powerful and important.
People who know me or have worked for me have often heard this saying: “Don’t give me the 10 reasons why something won’t work; Instead, find the one or two ways that it might work, and let’s go from there.” This statement sets a simple yet very important expectation.
Most people spend a lot of time and effort finding ways to prove that things will or should fail. I find that very frustrating. But, get the right people with the right mindset, and you can do some pretty amazing things. And, like Post It® notes, you might create something really cool that was completely unexpected. But you will never know if you don’t even get started.
So, actively look for examples of products or services that broke the rules. Try to understand the genesis of those ideas. And, the next time you think that something is impossible, remember PSO J318.5-22
Where Ideas, Experiences, and Lessons Learned Intersect 