Business Ownership and Management

Commentary on an HBR article about Start-ups & Entrepreneurship

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A friend posted this article on LinkedIn.com. Due to character limitations for comments, I decided to post my response here. Below is a link to the article referenced: https://hbr.org/2019/07/building-a-startup-that-will-last

The article is interesting, but the emphasis on “second and third acts” assumes that the start-up will successfully navigate the first act. Even with addressing what the author views as key points this is still a very big assumption. The reasons for Longevity and Success are far more complex and multi-dimensional, but it does place a spotlight on some of the more important areas of focus.

Long-term success requires several things: The right combination of having a unique goal that has the potential to make a big impact (think “No software” from Salesforce.com); Innovative ideas to achieve that goal; A diverse team to build the product (a mix of visionaries, insightful “translators,” technical experts, designers, planners, adept doers, etc.); Very good sales / business development / marketing to describe a better way of doing things and converting that to new business; and ultimately a management team focused on sustainable and scalable growth.

The point made about the need to, “Articulate a value framework oriented toward societal impact, not just financial achievement” seems a bit superficial and too tactical in nature.

First, there are unintended consequences to most new technologies. Social Media is a recent example, but Genetic Editing and AI are two areas that are likely to provide more examples over the next decade. Not every societal impact will be positive, and having a negative impact could very well lead to the untimely demise of that company.

Second, the two ideas (societal impact and financial achievement) are not mutually exclusive. When I owned my consulting company we had a goal of funding $1M worth of medical research that would find a cure for Arthritis. We allocated half of our net profits for this goal. Every employee was on-board with this because there was a tangible example of why it mattered (my daughter). We invested $500K, helped launch a few careers for some brilliant MD/Ph.Ds and at least one national protocol came out of their research.

Mission and Vision are so important to a company, yet so many companies fail to view this as anything more than a marketing effort. Those companies fail to realize that this is as much to motivate and inspire their employees, as it is to grab the attention of a prospective customer. These should be both inspirational and aspirational, such as the “BHAG” (Big Hairy Audacious Goals) that Collins and Porras wrote about 25 years ago.

Regarding Endurance and the assertion that “…the best businesses are intrinsically Image of globe with network of connected dots in the space above it.aligned with the long-term interests of society,” my take is slightly different. The best businesses are always looking for trends and opportunities in an ever-changing global competitive landscape – as opposed to looking to their competitors and trying to ride on their coattails. Companies with a culture of fostering innovation as a way to learn and grow (Amazon and Google are two great examples) are able to find that intersection of “good business” and “positive societal impact.” It is much more complex than a simple one-dimensional outlook.

But, it was a good article to help reframe ideas and assumptions around growth.

Good article on being an Entrepreneur

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Nearly every morning I start the day out by reviewing news on business, technology, and finance / markets. Occasionally there is a general interest article that I stumble across. Today it was a short article about Curt Culver, Co-Founder of Culver’s restaurants.

There are several great points that seem like common sense in hindsight, but are often well out of focus during the “heat of the battle” as you are building your business. Mr. Culver touches several of them:

  1. The Importance of having the proper Work / Life Balance
    • For me personally, this was one of the toughest aspects of growing my business. I was working 100+ hours a week, traveling a minimum of 50% of the time, and was often “not there,” even when I was spending time with my family.
      • My habits also set the expectations for others on the team, and I later realized that this created some strife at home for them as well.
    • The turning point for me was when my youngest daughter, then 4 years old, was telling her twin brother and my older daughter that, “Daddy really does love us, he just works all the time so that we can live here and have all of this stuff.” It was painful enough to hear that, but was a wake-up call about what is really important in life – people (especially family and friends), not “stuff.”
  2. The Need to Develop others on your Team
    • From past experiences I understood the need to hire the best people who you could afford – people with complementary skills (not just clones of yourself), and who were better than you in at least one aspect.
    • One of my goals around developing my team was to have everyone understand the big picture, and empower them to make good decisions for the business. 
      • While most of this occurred, my goal was to have each and every person think and act like owners of the business. That level of engagement and accountability only happened with my most senior person, who was also my first hire and actually did own a small part of the company.
    • The moment when I recognized success was during a mission-critical ERP system upgrade for our largest customer – a multi-billion dollar semiconductor reseller. I sat-in on project and team meetings, reviewed reports, and asked a few questions, but that was it. It was a very proud and empowering moment for me.
      • The weekend of the pre-migration test I received a call telling me that everything had been successful and that the migration was going forward the next weekend.
      • The following weekend I received a nightly summary email, and on Sunday afternoon received a call telling me that the new system was operational and supporting production with ease.
  3. Culture
    • Mr. Culver states that, “Culture is all about people.” That is true, but it is just one aspect of culture.
    • To me, the Cultural Identity of your company starts out as something aspirational, and grows into the glue that bonds each and every member on your team. It helps bring out the best in everyone, including the camaraderie and support that comes from working with people who you like and trust.
      • There were two unexpected consequences of actively focusing on culture, which were:
        1. We quickly transformed into a High Performance Organization. Everyone pushed to continually “raise the bar.” There was healthy competition between people, but each member of the team was there to be a “safety net” for others as having the team win was far more important that winning as an individual.
        2. New Hires that were not a good fit recognized that very quickly, and usually quit within the first 2-3 weeks. I only had to terminate one person during the probationary period that wasn’t a good fit.
  4. Having a Support System
    • Mr. Culver addresses failure and the importance of family to help support you in times of need.
    • One of the biggest lessons learned for me personally was nothing that I did or accomplished with my company would have been possible without the support of my wife, children, parents and in-laws (the later two providing financial support during the early years in times of need).
      • With understanding comes humility.

These are lessons learned that can be applied to any size organization, and in my opinion are a great investment in the future growth, value, and longevity of your company.

Here is the link to the article referenced – https://www.qsrmagazine.com/start-finish-what-inspires-execs/craig-culver-culture-all-about-people