innovation
How ADHD Became My Professional Superpower
ADHD is often considered a disability, but in the complex and fast-paced world of business, it has become my greatest competitive advantage. This is the story of how this condition changed the way I work, view problems, solve them, and deliver value.
The Turning Point
My diagnosis came as a surprise through my oldest daughter. After a car accident left her struggling to focus, testing revealed her high IQ had been masking undiagnosed ADHD. As the psychiatrist detailed her symptoms, my wife looked at me and said, ‘That’s you.’ Six months later, the tests confirmed it.
The Superpowers vs. The Struggle
I began researching ADHD after my daughter’s diagnosis, and this new understanding explained so many things about my life. I realized I was much faster at taking a big-picture concept and distilling it into specific “work packages”—a project management term for sequences of related tasks tied to a single deliverable. At the same time, I was often much slower with routine tasks and activities. The diagnosis helped explain the best and worst aspects of this condition: hyperfocus and procrastination.
To many people, these contradictions did not make sense. To some, they were frustrating. But they all trace back to how the ADHD brain processes information.
I didn’t enjoy routine activities or the lack of focus they brought, so I developed systematic approaches that provided consistency, let me do more with less effort, and helped me complete those tasks faster. Later, I learned to automate those systems, and that was a game changer. These systems were accessible to anyone, delivered better results in less time, and made business more predictable and scalable.
However, as a consultant and later as a salesperson working with organizations ranging from small businesses to large companies, I realized that what corporate mindsets categorize as a limitation is actually a specialized toolkit. I do not see details sequentially; I tend to see entire systems simultaneously and then start considering potential problems and opportunities for improvement. That perspective led me to begin at the end, focusing on the “what” (goals and outcomes) instead of the “how” (often the status quo approach) when problem-solving.
While repeatable motions that have proven successful in business are highly desirable, not every business has achieved that goal. This is an area where creativity, understanding, relentless focus on a goal, and a continuous improvement mindset often lead to the desired goal.
How to Leverage ADHD in Your Career
- Audit Your Energy: Track when your hyperfocus naturally kicks in and what triggers it. Schedule your most complex, big-picture strategy sessions during those exact peak windows.
- Outsource the Routine: Automate, template, or delegate administrative tasks. This protects your brain from the mental fatigue caused by repetitive, linear work.
- Build Micro-Deadlines: Break large projects into immediate work packages. Artificial urgency helps trigger the dopamine required to power through procrastination.
Conclusion
For years, I couldn’t understand why I could map out massive, complex projects in minutes, yet struggle to finish a simple, routine task. My ADHD diagnosis and understanding of this condition helped me feel more normal. Additionally, it allowed me to better control and leverage it. Hopefully, this helps others understand themselves and expand their potential.
As Albert Einstein stated, “The definition of genius is taking the complex and making it simple.” This is something that the ADHD brain does well. Probably half of the business leaders that I have worked with exhibit many of the characteristics of this condition. I believe that knowing how to manage it can turn it into your superpower as well.
Getting Your Piece of the PIE
Whether you are selling, consulting, or managing, a foundational approach has consistently helped me succeed. I call it PIE – an acronym that stands for Perspective, Insight, and Experience. When applied effectively, these three elements provide a robust framework for solving problems, winning clients, and leading teams to remarkable outcomes.
Over the years, I’ve taught this methodology to my teams, and it’s been a critical driver of their success. While I usually reserve it for a small circle, I believe it’s time to share it more broadly. I built this methodology out of necessity. I have ADHD, and structured approaches and methodologies keep me focused and allow me to excel during times of hyperfocus.
As an aside, years ago, I wrote a post about some of the negative aspects of the “reckless” application of PIE.
Perspective – Broaden Your View to Stand Out:
To truly differentiate yourself in any field, you need a broad, informed perspective. This involves understanding the larger environment in which you operate: the market, competitive landscape, customer needs, technological advances, and regulatory shifts. A dynamic perspective evolves as you gain new experiences and encounter different approaches to solving similar problems across other businesses or industries.
This requires a broad understanding of the environment, market, competitive landscape, legal and technological changes, and more. It also grows and changes as you experience new and different things—especially when different approaches to similar problems are taken. It is how you start to stand out in the eyes of your prospects, customers, and team.
Earlier in my career, I taught technical courses. Usually, two or three people stood out. At least one wanted to prove they were better and smarter, and usually, one discussed strange approaches to solving problems. When you dug into those strange approaches, you often found something creative and brilliant coming from a different perspective on the problem. Curiosity and a desire to improve often drove their innovative approaches.
In business, perspective becomes your differentiator. When you can see things from a broader, more holistic viewpoint, you position yourself as someone who can offer more than just solutions—you offer foresight, adaptability, and creativity. You become the lighthouse that guides your clients around tricky situations and to a better destination.
Products create interest. Perspective creates confidence.
How to Apply This:
- Stay informed about industry trends, not just within your niche but across related sectors.
- Engage with diverse thinkers, challenge your assumptions, and be open to unconventional ideas.
- Regularly reassess your strategies in light of new information or shifts in the business environment.
Here is a post that discusses perspective as the starting point.
Insight – The Power of Seeing What Others Don’t:
Insight is one of the most valuable assets you can bring to any business interaction. Too often, people are trapped by existing tools, processes, and perceived constraints. Insight lets you cut through these limitations and spot opportunities for improvement that others miss.
Here’s where perspective plays a role in insight: the broader your view, the better you can generate actionable insights that can transform a business. My most successful deals and projects were not won because I followed the status quo—they were won because I brought fresh ideas to the table. By reframing the problem and presenting a path to a better solution, I created value that competitors cannot match.
How to Apply This:
- Question assumptions and typical approaches. Ask yourself, “Is this really the best way to solve the problem?”
- Look for inefficiencies, bottlenecks, and areas of waste in processes. These are often hidden opportunities for innovation.
- When engaging with clients or teams, offer insights that reframe their challenges and provide a path to improved outcomes by focusing on the “what” rather than the “how.”
Here’s a post that delves deeper into insightfulness.
Experience – The Foundation of Wisdom and Credibility:
Experience is the foundation that supports both perspective and insight. It’s the repository of lessons learned—both successes and failures—that shape your approach to problem-solving and innovation. The more varied and in-depth your experience, the better equipped you are to offer valuable insights and strategies.
Consulting, in particular, is fertile ground for gaining diverse experience. By working with multiple clients across industries, you gain exposure to a wide array of challenges and solutions. In sales, this experience translates into powerful stories that illustrate your ability to help clients achieve better outcomes. The more experience you accumulate, the more confident you’ll become in your ability to deliver meaningful results through transferable competence (taking skills and lessons learned from one domain and applying them to another).
How to Apply This:
- Reflect on your past experiences—what worked, what didn’t, and why. Use these lessons to guide future decisions.
- Build case studies from your experiences to demonstrate your expertise and credibility when engaging with clients or stakeholders.
- Continuously seek out new challenges that stretch your capabilities and expand your knowledge base.
As Albert Einstein wisely said, “The only source of knowledge is experience. You need experience to gain wisdom.” But it’s not just about accumulating experiences—it’s about leveraging them. Your past successes build confidence in your abilities, while your failures provide invaluable lessons that help you avoid costly mistakes in the future.
Beyond the Hunt: Fueling Sustainable Enterprise Sales Growth
The software start-up world is obsessed with “Hunters” – salespeople laser-focused on landing new customers. Job boards are overflowing with companies in “growth phases,” desperate for new logos. Understandably, the revenue from each new customer can mean a 10-20x multiple in company valuation in the VC-fueled race toward an exit. What happens after the deal closes ultimately determines a company’s success. Sustainable growth requires support systems.
The Long Game: Profitability and Sustainability
My experience leading a large business unit and running my own company has taught me that sustainable growth requires more than just a flood of new logos. Here’s why:
- Cash flow is King: Lines of credit can vanish overnight (remember Silicon Valley Bank?). Relying solely on external funding is risky.
- Not All New Business is Good Business: Unprofitable accounts, high-churn risks, and customers with limited growth potential can drain your resources faster than you can acquire them. Efficiency matters for scalability.
- Profits Drive Long-Term Growth: Organic, profit-fueled growth, especially when driven by innovation, creates a much more resilient and valuable business.
The Power of the Hybrid Sales Model
To achieve sustainable growth, you need either an extensive, fully integrated organization that seamlessly transitions from sales to implementation (few companies can do this) or a hybrid sales team that excels at both hunting (50-70%) and farming (30-50%). Landing a new customer is hard work, but retaining and growing them is just as challenging and crucial. Customer acquisition costs are often too high to justify losing a customer only a year or two after the initial win. Treating new customers as assets (not commodities) is essential to long-term success.
Mastering Strategic Accounts: Turnarounds and Growth
Large, strategic accounts—Tier 1 companies with strong brand recognition and significant revenue potential—present unique challenges. In my experience, these accounts often fall into two categories: those I initially closed and then grew (ideal, as you have already laid the foundation for success), and those I inherited in a neglected state and had to turn around.
Turnarounds require a unique skill set. They demand as much time and sometimes even more effort than landing a new logo, blending aspects of both hunting and farming. It takes commitment, skill, patience, and effort to understand an organization and find new ways to deliver value. Relationships and trust take time to develop, and in this situation they are in question (or worse).
Case Study: From Churn Risk to Multi-Million Dollar Expansion
Take, for example, a large Financial Services company I inherited when their Strategic Account Manager left. The account had been neglected for two years and was riddled with problems. We lacked executive relationships and higher-level visibility within the organization. They were evaluating competitors, and we knew nothing about it! Even though they were an existing customer, we were the underdog.
I organized a day-long on-site meeting to understand their pain points. We identified immediate issues, shared our vision for the future, began building trust, and demonstrated our commitment to their success. Following this, we spent a few hours getting to know the team over dinner. It was an eye-opener for me, as they shared more about their needs and how best to approach them.
The result? Within three months, I closed a $500K expansion deal, followed by a $500K consulting engagement and then a $3.25M two-year cloud expansion and upgrade prepay deal. My team and I rebuilt the relationship, solved critical problems (even going beyond our product scope), and provided a clear path forward with our AI-powered platform. I became a trusted advisor who was valued by their executive team. It was a true win-win.
The Bottom Line: Building a Sustainable Sales Engine
Install base growth and customer retention are critical for long-term success, especially with larger customers. The approach has to be multi-dimensional. It is a team effort, and the Account Executive is the quarterback. Relationship management, customer success teams, support, and services all play a role. Effective communication is bi-directional, with the customer having insight into what is coming down the road and input into the direction of the products they rely on. This becomes a true partnership that adds significant value to both organizations.
Does this hybrid approach apply to every company? If you’re IBM or Oracle, your offerings are broad and deep, and your customers are largely locked-in. “Land and expand” is part of their DNA. And if you’re selling end-of-life products, your focus might shift towards maximizing the “long tail” through customer success and services to minimize costs and maximize profitability.
However, for most growth-stage Cloud and SaaS companies, the hybrid sales model is essential to their success.
Call to Action:
- Evaluate your sales team structure and compensation plans. Do they incentivize both new customer acquisition and ongoing account growth?
- Invest in training and development for your sales team. Equip them with the skills needed to excel at both hunting and farming. It can be a difficult transition, but it is worth it in the long run.
- Need help building a high-performing hybrid sales team or turning around strategic accounts? Let’s connect!
Innovations “Iron Triangle”
The concept of an Iron Triangle is that each side of the triangle represents an item constrained by the other two sides. In Project Management, this is often referred to as a triple constraint. This identifies the fundamental relationships (such as Time, Cost, and Scope in Project Management) without addressing related aspects such as Risk and Quality. It provides a simple understanding of both requirements and tradeoffs.
Yesterday I spoke with Dave Mosby, an impressive person with an equally impressive background. He related Innovation to Fire, noting that in order to create fire, you need fuel, oxygen, and heat. He added that they must be in the right combination to achieve the desired flame. What a brilliant analogy.
Dave stated that for Corporate Innovation to succeed, you need the proper balance of Innovation, Capital, and Entrepreneurship. I found this enlightening because his description substituted “entrepreneurship” for “culture” in my mental model. While the difference is subtle, I found it to be important.
As noted above, simplified frameworks do not provide a complete understanding. But they help understand and plan around the foundational items required for success. Mapping this to past experiences, I gained a better understanding of things that did not move forward as desired and what I could have done differently to be more effective.
One idea was to create a fault-tolerant database using Red Hat’s JBoss middleware. We had a Services partner willing to create a working prototype, tune it for performance, document the system requirements and configuration, and package it for easy deployment. They wanted $10K to cover their costs.
I didn’t have a budget at the time, so I created a purchase request supported by a logical justification. It modeled potential revenue increases for database subscriptions based on the need for a failover installation and growth from potential expanded use cases. This was a slam dunk!
In my mind, this was simple as it was “only $10K,” and I had funded many similar efforts when I had my own company. But that’s the rub. I viewed these efforts as investments in understanding, lessons learned, and growth. Not every investment had a direct payoff, but nearly each had an indirect payoff for my company. It was an entrepreneurial mindset that accepted risk as something required for rewards and success. I now see, many years later, how reframing my proposal as a way to foster innovation and entrepreneurship within the company could have been far more effective, since training is usually a budgeted item that is much easier to justify.
It is never too late to gain new insights and lessons learned. A slightly different perspective on an important topic provided the understanding that should help position projects for future success. This came from a discussion with an interesting person who has “been there, done that” many times.
Using Themes for Enhanced Problem Solving
Thematic Analysis is a powerful qualitative approach used by many consultants. It involves identifying patterns and themes to better understand how and why something happened, providing context for other quantitative analyses. It can also be used when developing strategies and tactics because of its “cause and effect” nature.
Typical analysis tends to be event-based. Something happened that was unexpected. Some type of triggering or compelling event is sought to either stop something from happening or to make something happen. With enough of the right data, you may be able to identify patterns that help predict what will happen next based on past events. This data-based understanding may be simplistic or incomplete, but often it is sufficient.
But people are creatures of habit. If you can identify and understand those habits and place them within the context of a specific environment that includes interactions with others, you may be able to identify patterns within the patterns. Those themes can be much better indicators of what may or may not happen than the data itself. They become better predictors of things to come and can help identify more effective strategies and tactics to achieve your goals.
This approach requires that a person view an event (desired or historical) from various perspectives to help understand:
- Things that are accidental but predictable because of human nature.
- Things that are predictable based on other events and interactions.
- Things that are the logical consequence of a series of events and outcomes.
Aside from the practical implications of this approach, I find it fascinating relative to AI and Predictive Analysis.
For example, you can proactively monitor data, activities, and patterns by understanding recurring themes and triggers. That provides actionable intelligence that can be automated and incorporated into a larger system. Machine Learning and Deep Learning can analyze tremendous volumes of data from various sources in real-time.
Combine that with Semantic Analysis (and products like AllegroGraph) to harness the power of language through taxonomies and ontologies. The monitoring system would better understand what is happening (not just be aware of it), possibly determine how and why it happened, and result in even more focused and accurate predictions. Finally, include spatial and temporal data such as IoT, metadata from photographs, etc., and you should be able to view something as though you were very high up – providing the ability to “see” what is on the path ahead. It is obviously not that simple, but it is exciting.
This approach provides a multi-dimensional view of events and their causality, giving you the means to identify and prevent complex problems before they negatively affect a business.
Keeping these thoughts in mind will help you see details others have missed. Better tools can make for better analysis, better strategies, and better outcomes. Who wouldn’t want that?
Where Ideas, Experiences, and Lessons Learned Intersect 