Month: September 2013
Two years ago I was assigned some of the product management and product marketing work for a new version of a database product we were releasing. To me this was the trifecta of bad fortune. I didn’t mind product marketing but knew it took a lot of work to do it well. I didn’t feel that product management was a real challenge (I was so wrong here), and I really didn’t want to have anything to do with maps.
Boy, was I wrong in so many ways. I didn’t realize that real product management was just as much work as product marketing. And, I learned that spatial was far more than just maps. It was quite an eye-opening experience for me; one that turned out to be very valuable as well.
First, let me start by saying that I now have a huge appreciation for Cartography. I never realized how complex mapmaking really is, and how there just as much art as there is science (a lot like programming). Maps can be so much more than just simple drawings.
I had a great teacher when it came to geospatial – Tyler Mitchell (@spatialguru). He showed me the power of overlaying tabular business data with common spatial data (addresses, zip / postal codes, coordinates) and presenting the “conglomeration of data” in layers that made things easier to understand. People buy easy, so that is good in my book.
The more I thought about this technology – simple points, lines, and area combined with powerful functions, the more I began to think about other uses. I realized that you could use it to correlate very different data sets and graphically show relationships that would otherwise extremely difficult to make.
Think about having access to population data, demographic data, business and housing data, crime data, health / disease data, etc. Now, think about a simple and easy to use graphical dashboard that lets you overlay as many of those data sets as you wanted. Within seconds you see very specific clusters of data that is correlated geographically. Some data may only be granular to a zip code or city, but other data will allow you to identify patterns down to specific streets and neighborhoods. Just think of how something so simple can help you make decisions that are so much better. The interesting thing is how few businesses are really taking advantage of this cost-effective technology.
If that wasn’t enough, just think about location aware applications, the proliferation of smart devices that completely lend themselves to so many helpful and lucrative mobile applications. Even more than that, they make those devices more helpful and user friendly. Just think about how easy it is to find the nearest Indian restaurant when the thought of curry for lunch hits you. And these things are just the tip of the iceberg.
What a lucky day it was for me when I was assigned this work that I did not want. Little did I know that it would change the way that I think about so many things. That’s just the way things work out sometimes.
Ever since I worked on redesigning a risk management system at an insurance company (1994-1995) I was impressed at how you could make better decisions with more data – assuming it was the right data. The concept of, “What is the right data?” has intrigued me for years, as what may seem common sense today could have been unknown 5-10 years ago, and may be completely passe 5-10 years from now. Context becomes very important because of the variability of data over time.
And this is what makes Big Data interesting. There really is no right or wrong answer or definition. Having a framework to define, categorize, and use that data is important. And at some point being able to refer to the data in-context will be very important as well. Just think about how challenging it could be to compare scenarios or events from 5 years ago with those of today. It’s not apples-to-apples but could certainly be done. It is pretty cool stuff.
The way I think of Big Data is similar to a water tributary system. Water gets into the system many ways – rains from the clouds, sprinkles from private and public supplies, runoff and overflow, etc. It also has many interesting dimensions, such as quality / purity (not necessarily the same due to different aspects of need), velocity, depth, capacity, and so forth. Not all water gets into the tributary system (e.g., some is absorbed into the groundwater tables, and some evaporates), so data loss is expected. If you think in terms of streams, ponds, rivers, lakes, reservoirs, deltas, etc. there are many relevant analogies that can be made. And just like the course of a river may change over time, data in our water tributary system could also change over time.
Another part of my thinking is based on an experience I had about a decade ago working on a project for a Nanotech company. In their labs they were testing various things. There were particles that changed reflectivity based on temperature that were embedded in shingles and paint. There were very small batteries that could be recharged tens of thousands of times, were light, and had more capacity than a 12-volt car battery. And, there was a section where they were doing “biometric testing” for the military. I have since read articles about things like smart fabrics that could monitor the health of a soldier, and do things like apply basic first aid when a problem was detected. This company felt that by 2020 advanced nanotechnology would be widely used by the military, and by 2025 it would be in wide commercial use. Is that still a possibility? Who knows…
Much of what you read today is about the exponential growth of data. I agree with that, but also believe that the nature of the source of that data will change. For example, nano-particles in engine oil will provide information about temperature, engine speed and load, and even things like rapid changes in movement (fast take-off or stops, quick turns). The nano-particles in the paint will provide weather conditions. The nano-particles on the seat upholstery will provide information about occupants (number, size, weight). Sort of like the “sensor web,” from the original Kevin Delin perspective. A lot of data will be generated, but then what?
I believe that time will be an important aspect of every piece of data, but I also feel that location (X, Y, and Z coordinates) will be just as important. But, not every sensor will collect location. I believe there will be multiple data aggregators in common use at common points (your car, your house, your watch). Those aggregators will package the available data in something akin to an XML object, which allows flexibility. And, from my perspective, this is where things get real interesting.
Currently we have companies like Google that make a lot of money from aggregating data. I believe that there will be opportunities for individuals to place their anonymized data to a data exchange for sale. The more interesting their data, the more value it has and the more benefit it provides to the person selling it. This could have a huge economic impact, and that would foster both the use and expansion of various commercial ecosystems required to manage the commercial aspects of this technology.
The next logical step in this vision is “smart everything.” For example, you could buy a shirt that is just a shirt. But, for an extra cost you could turn-on medical monitoring or refractive heating / cooling. And, if you felt there was a market for extra dimensions of data that could benefit you financially, then you could enable those sensors as well. Just think of the potential impact that technology would make to commerce in this scenario.
Anyway, that is what I personally think will happen within the next decade or so. This won’t be the only type or use of big data. Rather, there will be many valid types and uses of data – some complementary and some completely discrete. What is common is that someone will find potential value in that data, today or someday in the future, and decide to store it. Someone else will see this data as a competitive advantage and do something interesting with it. Who knows what we will view as valuable data 5-10 years from now.
So, what are your thoughts? Can we predict the future, or simply create platforms that are powerful enough, flexible enough, and extensible enough to change as our perspective of what is important changes? Either way it will be fun!
Technology was not native to me – as it is to children and young adults today. Simple four function calculators started becoming popular when I was in Elementary School. I only had a single computer course in High School (it was the only one offered). We had a Timex Sinclair and later a Commodore 64 computer at home. It was fun, but I wasn’t hooked.
I started a car and motorcycle parts business when I was 18 years old. I was looking for a way to get cheaper parts for myself, and thought if I could make money doing it then all the better. Nearly everything I did was manual (and not always much fun). Then I learned about a Radio Shack TRS-80 at college that had a word processing program. I used that to create mailings to parts companies, distributors, and potential customers. Before long I had a catalog of products that I could sell and a small but loyal customer base buying from me. If they only had Quickbooks back then I may have kept the business running. But, this was my first technology win and I liked it.
A few years later I was programming at a local marketing company. The MIS Director (what IT used to be called) decided to purchase a new relational database product that came with a 4GL application language. This was around 1987 and these things were very new. The product was sold as being able to save “75% of your development time and effort.” Most of the seasoned people didn’t want to risk their reputations on something that might not work. But I was new and had nothing to lose, so for the next month I read every manual cover-to-cover. Before long I was working on new applications, and soon I was the in-house expert. This led to a fast track for promotions and developing a majority of the new applications being sold. It was not easy, but it was definitely fun and good for my career.
My first and arguably most influential mentor was at this job. He taught me about designing parameter driven systems that were flexible and extensible. He also taught me that “good enough usually isn’t good enough.” Most people are lucky to have one really good mentor during their career. I’ve been blessed with four of them at different stages of my career. It has motivated me to return the favor and help others whenever I can.
A few years later I was working at a software company that was creating a new standard product on this database platform. Nobody was trained on the product and most wrote their embedded C / SQL programs just like any other 3GL program. I pointed out to the VP of Development that this would be a problem. He didn’t want to hear that. I pushed for a concurrency test and everything locked-up. We spent the next two months creating functions to manage transactions, optimizing everything (even table structures to get the best byte alignment), and making this work. The VP now liked me, and we worked on other things to enhance performance. We created a system much like Memcached in Perl (back in 1990) to allow us to handle the fastest warehouses. We did many leading-edge things at the time (HA clusters with automatic failover, outsourcing to India, distributed systems, client/server systems) and I learned a lot.
I few years later I was working for the database vendor. This was in the heyday of consulting where projects were huge and rates were high. My first project (on my second day on the job) was to work on a redesign effort for a risk management system that was just getting started using our products. I soon found that the project had been going for two years, had tons of specifications, but nothing was actionable. I did not make many friends those first two weeks as I pointed these things out, but then decided to host a JAD (joint application design) session with multiple lines of business. This pointed out the issues, and allowed us to begin the design of a flexible system that would accommodate all lines of business. Soon we used an agile approach to prototype the new system, get buy-in, and move the project forward. Six months later the first part of that functionality went live. I had the opportunity to work on some of the largest databases at the time (small by today’s measures), work on leading-edge technology, and really become a consultant along the way (with the help of another mentor).
A few years later I was working at a small start-up company that created the world’s first commercial JDBC driver. I have worked with many very smart people before, but now I was working with a couple of very brilliant people. My main contribution this time was on the business side, but I learned a lot.
One thing that sticks with me is that during this time I became interested in VRML (virtual reality modeling language). I had an idea (1997) that we could create a website to show the insides of buildings, productize it, and sell it to real estate companies and larger apartment complex owners. My idea was not well received by the team, but a few years later systems like this were being developed and a few people were making a lot of money. That taught me to have more faith in ideas based on new technology, regardless of what others thought.
Over the years this has helped with BI (business intelligence) – building dashboards using relevant KPIs tailored to the specific audience, mobile computing, cloud computing, and now big data. To most people these things are “not important until they become important,” which is often 6-12 months (or more) later. From my perspective the real trick isn’t in trying to understand the next big thing, but rather to consider better, easier, and more efficient ways of doing things you do today.
And, that is why I love technology. It has helped me accomplish many things that have had a tangible impact on the businesses that I have worked for and consulted with. It has taught me to think about problems and ideas from many perspectives, and to leverage lessons learned in one area to help solve problems in another (a simple but effective problem solving approach). It has given me the opportunity to learn about many things about business as I ponder, “Why not?” And, it is allowed me to meet and work with many incredible people during my career. That’s much more than I ever expected when I took my first programming course so long ago.