sales methodology
Getting Your Piece of the PIE
Whether you are selling, consulting, or managing, a foundational approach has consistently helped me succeed. I call it PIE – an acronym that stands for Perspective, Insight, and Experience. When applied effectively, these three elements provide a robust framework for solving problems, winning clients, and leading teams to remarkable outcomes.
Over the years, I’ve taught this methodology to my teams, and it’s been a critical driver of their success. While I usually reserve it for a small circle, I believe it’s time to share it more broadly. I built this methodology out of necessity. I have ADHD, and structured approaches and methodologies keep me focused and allow me to excel during times of hyperfocus.
As an aside, years ago, I wrote a post about some of the negative aspects of the “reckless” application of PIE.
Perspective – Broaden Your View to Stand Out:
To truly differentiate yourself in any field, you need a broad, informed perspective. This involves understanding the larger environment in which you operate: the market, competitive landscape, customer needs, technological advances, and regulatory shifts. A dynamic perspective evolves as you gain new experiences and encounter different approaches to solving similar problems across other businesses or industries.
This requires a broad understanding of the environment, market, competitive landscape, legal and technological changes, and more. It also grows and changes as you experience new and different things—especially when different approaches to similar problems are taken. It is how you start to stand out in the eyes of your prospects, customers, and team.
Earlier in my career, I taught technical courses. Usually, two or three people stood out. At least one wanted to prove they were better and smarter, and usually, one discussed strange approaches to solving problems. When you dug into those strange approaches, you often found something creative and brilliant coming from a different perspective on the problem. Curiosity and a desire to improve often drove their innovative approaches.
In business, perspective becomes your differentiator. When you can see things from a broader, more holistic viewpoint, you position yourself as someone who can offer more than just solutions—you offer foresight, adaptability, and creativity. You become the lighthouse that guides your clients around tricky situations and to a better destination.
Products create interest. Perspective creates confidence.
How to Apply This:
- Stay informed about industry trends, not just within your niche but across related sectors.
- Engage with diverse thinkers, challenge your assumptions, and be open to unconventional ideas.
- Regularly reassess your strategies in light of new information or shifts in the business environment.
Here is a post that discusses perspective as the starting point.
Insight – The Power of Seeing What Others Don’t:
Insight is one of the most valuable assets you can bring to any business interaction. Too often, people are trapped by existing tools, processes, and perceived constraints. Insight lets you cut through these limitations and spot opportunities for improvement that others miss.
Here’s where perspective plays a role in insight: the broader your view, the better you can generate actionable insights that can transform a business. My most successful deals and projects were not won because I followed the status quo—they were won because I brought fresh ideas to the table. By reframing the problem and presenting a path to a better solution, I created value that competitors cannot match.
How to Apply This:
- Question assumptions and typical approaches. Ask yourself, “Is this really the best way to solve the problem?”
- Look for inefficiencies, bottlenecks, and areas of waste in processes. These are often hidden opportunities for innovation.
- When engaging with clients or teams, offer insights that reframe their challenges and provide a path to improved outcomes by focusing on the “what” rather than the “how.”
Here’s a post that delves deeper into insightfulness.
Experience – The Foundation of Wisdom and Credibility:
Experience is the foundation that supports both perspective and insight. It’s the repository of lessons learned—both successes and failures—that shape your approach to problem-solving and innovation. The more varied and in-depth your experience, the better equipped you are to offer valuable insights and strategies.
Consulting, in particular, is fertile ground for gaining diverse experience. By working with multiple clients across industries, you gain exposure to a wide array of challenges and solutions. In sales, this experience translates into powerful stories that illustrate your ability to help clients achieve better outcomes. The more experience you accumulate, the more confident you’ll become in your ability to deliver meaningful results through transferable competence (taking skills and lessons learned from one domain and applying them to another).
How to Apply This:
- Reflect on your past experiences—what worked, what didn’t, and why. Use these lessons to guide future decisions.
- Build case studies from your experiences to demonstrate your expertise and credibility when engaging with clients or stakeholders.
- Continuously seek out new challenges that stretch your capabilities and expand your knowledge base.
As Albert Einstein wisely said, “The only source of knowledge is experience. You need experience to gain wisdom.” But it’s not just about accumulating experiences—it’s about leveraging them. Your past successes build confidence in your abilities, while your failures provide invaluable lessons that help you avoid costly mistakes in the future.
Sales Success for the Individual Contributor
Let’s start with two of my favorite personal quotes:
“Luck is what happens when Preparation meets Opportunity.” – Seneca, Roman Philosopher.
“Become the person who would attract the results you seek.” – Jim Cathcart, Author of “Relationship Selling”
Why are those quotes important? Because they point out that you are responsible for your own success.
Great companies with great products or services and great management teams make it much easier to be successful, but anyone who is prepared, curious, focused, motivated, and has a system they follow can succeed anywhere.
My experience has shown the following to be true:
- You are unlikely to succeed without preparation and understanding of your prospects, their customers, and their competition. This understanding provides the foundation for asking relevant questions to understand the real need and effectively qualify a deal in or out.
- Most sales occur because a Product or Service solves real and immediate business problems or ties into strategic business initiatives.
- Your early goals should be to get the meeting, have real discussions, understand problems from your prospect’s perspective (including the terminology they use to describe those problems), and help them describe what success “looks like to them” and why that matters (logically and emotionally). At this stage, you are learning and positioning, not selling.
- Deal qualification is an essential skill that lets you focus your time and effort where you are most likely to succeed. The faster you can “qualify out” a prospect that is not a good fit, the better it is for you and that prospect. Eternal optimism is not a plan for filling your pipeline.
- If you have a supporting team, ensure that everyone understands the situation, their role and contribution to success, and what you want them to focus on. Never assume that things will just fall into place on their own.
- Have a repeatable process to track activities, measure progress, and identify the best next steps. Remember, “To measure is to know.” (Lord Kelvin)
- The sale is not over until your new Customer is happy. Become their internal advocate within your organization, and you will earn the customer’s trust, loyalty, and repeat business.
Ideally, your Sales Leadership Team has defined a Sales Strategy and created a couple of repeatable Sales Plays and compelling supporting materials such as Success Stories, Case Studies, ROI and TCO charts, brief but targeted Demos, and realistic Product Comparison information for internal use. These become the foundation for repeatable and scalable success.
But if that is missing, collaborate with your peers, seek guidance from your leadership, and get creative. Remember, you are ultimately responsible for your success, so don’t allow things to become excuses or a crutch. In the words of the Buddha, “There are three solutions to every problem: Accept it, Change it, or Leave it.”
To help ensure success, you will need to follow a Sales Methodology. Here is a link to a good high-level overview from Spotio.com. I’ve used several, and each has pros and cons. None of them effectively addresses the successful progression from:
- Initiation, Understanding, and Qualification.
- Defining a compelling Solution and successfully positioning it against the competition.
- Closing the Sale is an area in which many salespeople fall short.
The sales methodology that I personally believe is one of the easiest to use and most effective is MEDDIC. It is a Deal Qualification process, which is more encompassing than a simple Lead Qualification approach. The biggest blind spot is that it fails to address these four key areas:
- Influencers within a buyer’s organization. Knowing who these people are and what their biases are will let you direct resources to each and, ideally, take a multi-threaded approach for each deal.
- Incumbents and the sentiment towards those vendors and their products. This is key to avoiding wasted time on an opportunity you’re unlikely to win.
- Related/Adjacent needs. Tying success to multiple areas provides leverage and increases the value of your solution.
- Timeline/Urgency. This allows you to work backward from milestone dates for efforts like typical lead times for Legal and Purchasing, Integration Testing, QA/QC, Training and Documentation, etc.
Being prepared, creating a common vision of success based on the outcome rather than the approach, being responsive, and developing relationships and trust based on knowledge and a desire to help are easy ways to differentiate yourself from many lesser salespeople. Invest in your skills, set aggressive goals, and always hold yourself accountable for success.
Do this, and you will become part of the 20% of any sales team that ‘moves the dial.’
Where Ideas, Experiences, and Lessons Learned Intersect 